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MACC’s aloha to the art of fashion

Retrospective of work by Alfred Shaheen to open at Schaefer with lectures, fashion show

September 1, 2011
The Maui News

If not for master fabric printer Alfred Shaheen, Aloha Fridays would have a lot less aloha. In postwar Hawaii, Shaheen (1922-2008) revolutionized the garment industry by designing, printing and producing aloha attire. He raised the garments to a new level of high fashion, which transcended the sometimes tacky tropical-print shirts and sundresses worn by service members and tourists in the 1930s, '40s and '50s. Much of today's aloha wear worn locally and beyond can be threaded back to Shaheen's innovations.



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