With more tourists from Korea visiting the island, a business workshop titled "On the Horizon: Visitors from Korea" is being offered next month in the Hyatt Regency Ballroom in Kaanapali.
The workshop is a partnership between the Maui Visitors Bureau and the county Office of Economic Development.
The free workshop is designed for local businesses of all sizes. Speakers and panelists include Chanho Hong, president and chief operating officer of GSA Korea of Hawaiian Airlines; Kim Chin Sol, international coordinator of Goyang Policy Planning Division; and Emily Kim, marketing director of Hawaii Tourism Korea.
Topics will include understanding Korean visitors, language barriers, what Korean visitors want from their Hawaiian vacation, Korean market travel trends, attracting more Korean visitors to Maui and Maui's strengths and weaknesses within this market.
"We have been actively pursuing the Korean tourism market as a means of strengthening our economic base," said Mayor Alan Arakawa. "Arrivals from South Korea have begun to increase dramatically, and it will be critical that local businesses are prepared to greet these visitors in ways that will make them welcome.
"We want them to feel at home on Maui and to return for future visits."
The workshop will run from 1 to 4 p.m. Oct. 21. Reservations are required, and the deadline is Oct. 4.