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Going for the Gold

Sense of duty helps to maintain pineapple on Maui

August 3, 2013
By EILEEN CHAO - Staff Writer ( , The Maui News

KAHULUI - The local variety of pineapple known as Maui Gold was almost lost when Maui Land & Pineapple Co. decided to cease its century-old pineapple production in 2009. However, thanks to a handful of the industry's "old-timers" - including former Maui Pineapple Co. President Doug Schenk, who lobbied with other executives to start their own pineapple business on Maui - residents, visitors and pineapple lovers may still enjoy one of the island's sweetest icons.



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