One of the interesting things we noticed while glancing at Google Analytics' statistics of our website - www.mauinews.com - is that most people surf the Web on weekdays, not weekends.
Just glancing at numbers for the last month, our website had some 392,961 visits. The busiest days were Wednesday and Thursday - close to 16,000 visits on several of them. The least busy days were Saturday and Sunday - around 10,500 visits for those days.
That's almost a 40 percent drop-off on weekends.
Apparently, The Maui News site is not alone in this trend. While it was hard to find much data on the subject, a Canadian study for psychlinks.ca found that Monday (15.31 percent of weekly traffic), Tuesday (15.23 percent) and Thursday (14.73 percent) were the busiest days - Sunday was the least busy with 12.55 percent and Saturday was the second slowest day with 13.08 percent.
So, while the general trend holds true, the psychlinks study is not as sharply contrasted as ours. A lot of our traffic - apparently - trades Web surfing for real surfing on the weekends. Hard to believe they'd blow us off for time at the beach.
They appear to be most keenly interested in Web surfing when they are cooped up in their cubicles with their computer right in front of them. Some would say that Internet browsing at the office is almost an addiction. Several years ago (in 2006), the Chicago Tribune had a piece that included the following:
"In fact, the Web has become so addictive that 54 percent of men said they would rather give up their morning coffee than lose their personal Internet fix at work, according to a new survey. And 47 percent of women said they would do the same."
What makes this all the more interesting is to compare this trend with readers of our print edition. Our Sunday circulation is over 10 percent higher than our weekday readership.
Why the difference between print and Web readership trends? The only obvious answer is that it is harder to hide a newspaper from the boss than a mouse click.
(A version of this editorial has appeared previously in The Maui News.)
* Editorials reflect the opinion of the publisher.