Maui has the highest rating for hotel earnings in the year's first quarter among all Hawaiian Islands and is second only to Oahu for occupancy in global competitive rankings among island/surf destinations, according to Hospitality Advisors Inc.
The tourism consulting service recently released information on hotel occupancies, average daily rates and revenue per available room for the first quarter of 2013 compiled by Smith Travel Research. The rankings are among competitive island/sun destinations globally.
For hotel occupancy, Maui ranked third with 80.2 percent, up 0.1 percent from the first quarter of 2012. The Valley Isle finished behind Oahu, with 86.2 percent, and Phuket, Thailand, with 86.1 percent. Kauai and the Big Island ranked fifth and sixth respectively, with occupancy rates of 73.2 percent and 72.6 percent. Both were behind fourth-ranked Maldives in the Indian Ocean, with 77.2 percent.
In hotel earning categories, Maui was second in revenue per available room with $237.51, an increase of 7.5 percent over the first quarter of 2012. The top ranking for revenue per available room went to the Maldives, where rooms were bringing in $665.49.
In the same category, Oahu ranked sixth, Kauai was seventh and the Big Island was 10th, with respective per room earnings of $179.96, $164.22 and $162.56.
Maui finished fifth, the highest among the Hawaiian Islands, in the average daily room rate category with $296.15, a 7.4 percent increase over last year. Kauai, the Big Island and Oahu were seventh, eighth and ninth with respective average daily rates of $224.35, $223.91 and $208.77.
"Hawaii's individual islands continued to perform quite well against their top competitors through the first quarter," said Joseph Toy, president and chief executive officer of Hospitality Advisors. "In particular, hotel occupancy on Kauai and the Big Island improved significantly against the competitive market during the first quarter, which saw all four Hawaii islands place in the top six destinations for occupancy."