HONOLULU - Attempts to clean up Hawaii's deadly streets would bar teenage drivers from talking on cell phones, require moped users to wear helmets and enforce stricter penalties on reckless drivers.

Additional measures pushed by transportation authorities and government leaders Wednesday would lay the groundwork for police cameras at traffic signals and add penalties against commercial drivers with even trace amounts of alcohol in their systems.

The goal of these proposed laws is to reduce Hawaii's annual road deaths from about 140 to 100. Hawaii had the highest rate of alcohol-related traffic deaths in the nation in 2006, as well as some of the most frequent motorcycle, pedestrian and bicyclist deaths.

''Too many people die or are seriously injured each year in Hawaii from traffic crashes,'' said Dr. Sharon Vitousek of the Big Island's North Hawaii Outcomes Project. ''So many of these deaths and injuries are preventable through both behavior change and policy change.''

But these ideas stop short of more ambitious laws passed in other states: the phone ban would only apply to Graduated Drivers License holders under 17 years old, and the helmet law wouldn't touch motorcyclists.

Instead, these measures would lay the groundwork for broader bans on car phone use or comprehensive helmet laws in the future, said Brennon Morioka, director of the Hawaii Department of Transportation.

''The sense of urgency has been growing,'' Morioka said. ''People are getting the message that these accidents are happening because of irresponsible choices of drivers.''

The proposals can help save lives without spending money that the state doesn't have, Gov. Linda Lingle said.

''Most of these accidents are preventable,'' Lingle said. ''These proposals show you that you don't need a lot of money to make life better for the people in this state, or to make it safer.''

The phone ban measure for younger drivers also would prohibit use of any electronic device, as well as applying makeup, shaving, eating food, drinking beverages or attempting to reach for any object while driving.

''They need to concentrate on learning to drive while they're driving,'' said Lt. Mark Scribner of the Kauai Police Department.

The helmet law would require people riding mopeds or motor scooters to protect their heads, with typical fines costing violators $70.

The red-light photo enforcement measure would give Hawaii's counties the ability to install cameras at intersections and to mail tickets to vehicle owners who run red lights. The bill doesn't actually start a traffic camera system.

Fines cost about $90, and all money would go back to funding the photo system, meaning local governments couldn't use the program to pad their overall budgets. Twenty-one states already have laws creating photo red-light enforcement programs.

The reckless driving bill would make repeat offenders face up to 30 days' imprisonment and $2,500 in fines for excessive speeding, driving on the wrong side of the road or driving while drowsy.

The commercial driver's license proposal would charge up to $200 against commercial operators with more than 0.01 percent blood alcohol content, and up to $500 for those with 0.04 percent blood alcohol content.